The German TV station ZDF has recorded a drop in the number of football games at the World Cup. This is due to the strong Eurosport, who have been broadcasting many of the matches. But it still remains confident that this will change quickly.

A controversial host, an unknown season and after that the early departure of the German national group: For the German TV organizations, some unfavorable situations came together at the 2022 World Cup, as expected, resulted in a loss of TV viewers.
As ZDF director Norbert Himmler said prior to the World Cup last this Sunday (4 p.m., live! At ) of the German Press Company, interest worldwide Cup in Qatar was significantly lower than at the previous competitions.
This is a combined balance for everyone included, stated Himmler.
We figure out about 30 to 40 percent lower visual participation for similar competitions of current years.
The factors for Himmler are obvious: I believe that the season contributes. It also relates to the location and the sporting efficiency of the German team.

The locations of the next tournaments will be unproblematic

A basic pattern is therefore not to be feared that the framework conditions in Qatar will lastly remain an exception at least for the time being.
The European Championship 2024 occurs in Germany, the 2026 World Cup in the U.S.A., Canada and Mexico and each is played in summer.


The locations of the next competitions will be unproblematic. This is already foreseeable, Himmler looks at the front.
I assume that we will feel fantastic interest once again in a different season and in other areas.
According to its own declarations, the ZDF recorded approximately 5.21 million viewers at the 2022 World Cup and a market share of 25.9 percent.
At ARD, the numbers were a little better due to the fact that two of the three German World Cup video games were revealed there.
Prior to the last, the third group game of the DFB choice, the eventually useless 4-2 success against Costa Rica, with 17.49 million viewers and 53.1 percent market share was the most watched video game at this World Cup.