Without a doubt you know Tiktok , the popular original application of China that allows thousands (if not millions) of users every day see short videos made by the community. Over the years, Tiktok has quickly established himself as the essential social network and today concentrates most of the global influence figures.
But while the application exclusively offers this type of small videos, it seems that Bytedance , the founding company of Tiktok, now wants to turn to video games. As if its users did not spend enough time to the application, they would also have to play it.
Tik tok games?
A Reuters survey published on May 20 tells us about the intentions of the Chinese giant with respect to the video game industry. Tiktok games are not new, in Vietnam the system is already underway for a few months. But why Vietnam? Simply because the country has a young population, with 70% of its population under 35 This represents an astronomical amount of Tiktok users. Therefore, the area is more than propitious to prove such a characteristic, before applying it to the rest of the world.
Even according to Reuters, the Bytedance Plan would be to launch these video games in Southeast Asia this year . As for other continents, international users should be patient.
Tiktok and video games, a long history
** It is not the first time it is possible to play on Tiktok. But this time everything is different because the games that will be available on Tiktok will come from the wide catalog of productions owned by Bytedance, or at least they will be closely related to them.
As the Chinese application constantly adds new functions to retain the valuable loyalty of its young users, it would not be unlikely to see video games on the platform. They will undoubtedly be productions destined to bring the community closer and, as always, to promote content exchange .
Why add games to the application?
As Bytedance said to Reuters:”We are always looking for ways to enrich our platform and regularly try new functions and integrations that contribute value to our community” _. So first, everything points to a continuous search for innovation.
Second, of course, money . If there are games in the application, there will also be many ads. Therefore, the Chinese company intends to make profitable the implementation of this type of functionalities collecting profits through advertisements. Quite simple, right?
Ultimately, this would allow Tiktok to attract a new category of users , mobile players. They have been, for a few years and thanks to the success of Candy Crush, Angry Birds and others, a significant number of people. Therefore, this great community may resort to Tiktok, if the application creates video games worthy of that name. One thing is safe, we can’t wait to see what this new function holds us!